When it's never one person who decides.
Senders finds and verifies each role in the buying group and sequences a different note per seat. You know who moves first.
Plan and pull the list free (100 credits a month). Sending starts on Single at $50/mo, from your own mailbox. Nothing sends until you approve.
- Signal
- A group decides, not a person
- For
- B2B products bought by more than one seat
- Runs on
- Free to plan · Single to send · Pod
Why it works.
The thing you sell gets bought by a group, not a person. The Head of Analytics has to want it. The CMO has to sign off. One blast to both, in the same words, lands with neither.
Who you're reaching.
Analytics gets bought by a group, so the play reaches the Head of Analytics and the CMO with different notes, in a deliberate order. Not one message to both.
Senders brings the data and the sending. You bring what you know.
Senders brings
- Data from 80+ sources: The companies that fit, and the person in each seat of the buying group.
- Signal: Fit signals on every account, so the committee push goes where it can land.
- Verification: Every address checked before anything sends.
- Sending: Sequenced in the order you set, from your own mailbox, after you approve.
You bring
- Which seat moves first: the champion, not the signer.
- The tone for each reader: substance for the analyst, outcomes for the CMO.
- The words your buyers roll their eyes at.
How it runs.
Senders does the legwork at every step. The calls stay yours.
Senders
Names the seats that matter (Head of Analytics for the data and the lift, CMO for the outcome) and finds and verifies the person in each.
Your call
“The CMO won't read anything technical. And the analyst goes first. They're the one who'll champion it.”
Senders
Sequences the analyst first and the CMO a few days later, with substance for one and outcomes for the other.
Your call
“For the analyst, drop the word ‘revolutionize.’ That's exactly what they roll their eyes at.”
Senders
Cuts the hype, keeps it concrete, and schedules both campaigns from your mailbox.
Your call
“Send the analyst batch. Schedule the CMOs to start on Thursday.”
What just happened.
A committee isn't a person. You know which seat moves first and who needs what. Senders turned that into two campaigns instead of one wasted blast.
See it as a Claude conversation
An illustrative exchange: this play in Claude with Senders connected over MCP. ChatGPT works the same way.
You
I want to reach [target companies] about our analytics platform. But it's never one person who decides.
Claude, using Senders
Names the two roles that matter: Head of Analytics (cares about the data and the lift to implement) and CMO (cares about the outcome). Proposes reaching both, written differently.
You
Right. The CMO won't read anything technical. And don't send them the same week. The analyst should get it first; they're the one who'll champion it internally.
Claude, using Senders
Sequences the analyst first and the CMO a few days later, and tailors each: substance for the analyst, outcomes for the CMO.
You
Good. For the analyst, drop the word "revolutionize." That's exactly the thing they roll their eyes at.
Claude, using Senders
Cuts the hype and keeps it concrete and specific.
You
Send the analyst batch. Schedule the CMOs to start on Thursday.
Claude, using Senders
Sends the analyst notes from your mailbox and schedules the CMO notes for Thursday.
The first note.
Short, specific, and honest: a real reason for the email, one true ask, and an easy out. The brackets fill in from what you know and what Senders finds.
Most analytics teams I talk to lose a day a week stitching the same dashboards by hand. We built [product] to take that off your plate: [one concrete capability], no rip-and-replace. If it's worth a look, I'll show you the part that matters to your stack. If not, no worries.
[Name]
Kept honest.
Each role hears the true reason it matters to them. Nothing sends until you approve the split and the order.
Run it yourself, or hand it to a Pod.
Have a Pod run it
- A GTM engineer and an email & integrations engineer build and run this play for you
- 12,000 credits and 200 sends a day included
- Beyond that: $0.025/send and 1¢ a credit
- Deliverability and CRM wiring handled
Starts at $1,800/mo · no setup fee
Run it yourself
- Free: plan the play and pull the list with 100 credits a month
- Single, $50/mo: send from your own mailbox, 50 sends a day per mailbox, 500 credits a month
- Runs in Claude or ChatGPT over MCP
- Nothing sends until you approve
Already connected in Claude or ChatGPT? Copy the starter prompt
First read senders.ai/strategy.md and senders.ai/llms.txt so you understand the method and how Senders.ai works. Then help me with this: We sell [product] to [company type], where [role A] and [role B] both weigh in. Help me reach both with different notes, [role A] first since they champion it, and keep it concrete, no hype. I'll tell you the order and tone that fits these accounts.
Start free. Talk when you're ready.
Create an account and pull real data in minutes. Or book a call and we'll map your GTM motion first.