Play · Audience & partners

If it's good, the product does the selling. Once it's in their hands.

Senders finds retail buyers whose shelves already fit your line. You know the tells that say they'd carry you.

Plan and pull the list free (100 credits a month). Sending starts on Single at $50/mo, from your own mailbox. Nothing sends until you approve.

Signal
They already carry a line like yours
For
Consumer brands selling wholesale
Runs on
Free to plan · Single to send · Pod
The situation

Why it works.

You make something people love once they try it. The whole game is getting a sample into the hands of buyers at shops whose shelves already point to a yes.

Who brings what

Senders brings the data and the sending. You bring what you know.

Senders brings

  • Data from 80+ sources: Shops whose lineup is a natural fit, and the buyer at each.
  • Signal: What each shop already carries, so the note leads with the shelf fit.
  • Verification: Every address checked before anything sends.
  • Sending: From your own mailbox, after you approve each note.

You bring

  • The tell: they already carry a line like yours.
  • The ask: a sample, not a pitch.
  • Which shops get one first.
Step by step

How it runs.

Senders does the legwork at every step. The calls stay yours.

  1. Senders

    Finds shops and buyers whose existing lineup is a natural fit.

    Your call

    “These three already carry [similar line]. That's the tell they'd get us. Lead with that fit.”

  2. Senders

    Leads each note with the specific shelf fit, by name.

    Your call

    “Don't pitch hard. Just offer to send a sample.”

  3. Senders

    Makes the ask a simple, no-strings sample offer, sent once you approve.

    Your call

    “Send those three first. I'll ship the samples myself.”

What just happened.

You read the shelf ("they carry that, so they'd get us") better than any database could. Senders found the shops. You knew which ones were already a yes.

See it as a Claude conversation

An illustrative exchange: this play in Claude with Senders connected over MCP. ChatGPT works the same way.

  1. You

    We make [product]. Help me reach retail buyers at shops that would actually carry us.

  2. Claude, using Senders

    Finds shops and buyers whose existing lineup is a natural fit.

  3. You

    These three already carry [similar line]. That's the tell they'd get us. Lead with that fit.

  4. Claude, using Senders

    Leads each note with the specific shelf fit, by name.

  5. You

    Don't pitch hard. Just offer to send a sample. The product sells itself if it's in their hands.

  6. Claude, using Senders

    Makes the ask a simple, no-strings sample offer.

  7. You

    Send those three first. I'll ship the samples myself.

  8. Claude, using Senders

    Sends the three approved notes from your mailbox and brings any yes back to you.

What lands

The first note.

Short, specific, and honest: a real reason for the email, one true ask, and an easy out. The brackets fill in from what you know and what Senders finds.

To a buyerSubject: a sample, since you already carry [similar line]
Hi [name],

You carry [similar line], so you already get what we're going for with [product]. Rather than pitch you, I'd just like to send a sample so you can judge it yourself. Want me to drop one in the mail? No ask beyond that.

[Name]

Kept honest.

The offer is exactly what it says: a sample, no strings. The fit it names is real.

Two doors

Run it yourself, or hand it to a Pod.

Run it yourself

$0to start
  • Free: plan the play and pull the list with 100 credits a month
  • Single, $50/mo: send from your own mailbox, 50 sends a day per mailbox, 500 credits a month
  • Runs in Claude or ChatGPT over MCP
  • Nothing sends until you approve
Already connected in Claude or ChatGPT? Copy the starter prompt

First read senders.ai/strategy.md and senders.ai/llms.txt so you understand the method and how Senders.ai works. Then help me with this: We make [product]. Find retail buyers at shops whose current lineup fits us, and draft short notes offering a no-strings sample. I'll tell you which shops already carry similar lines so we lead with that fit.

Have a Pod run it

$1,800/mo
  • A GTM engineer and an email & integrations engineer build and run this play for you
  • 12,000 credits and 200 sends a day included
  • Beyond that: $0.025/send and 1¢ a credit
  • Deliverability and CRM wiring handled

Starts at $1,800/mo · no setup fee

Start free. Talk when you're ready.

Create an account and pull real data in minutes. Or book a call and we'll map your GTM motion first.